Lovin Life in the Smokies

Welcome to Three Bears General Store, a beloved family-owned establishment in the heart of Pigeon Forge. Since our inception in 1979, we’ve expanded from a modest local shop into a sprawling 40,000-square-foot destination that embodies the essence of the Smoky Mountains and the importance of family bonding.

Our origin story stems from a desire to provide a space where families could come together, explore, and create lasting memories. With our founders’ deep ties to the Smokies and their dedication to community, Three Bears General Store was crafted to reflect the values and warmth of family. Today, we remain committed to upholding this legacy by offering a welcoming environment for visitors to experience the enchantment of Pigeon Forge.

As a family-operated business, we ensure that every aspect of our store is infused with a personal touch. From carefully selecting the unique products we offer to greeting customers with genuine hospitality, we strive to maintain the personal connections that make our store special.

Beyond being a mere retail destination, Three Bears General Store offers a variety of activities that extend the experience beyond shopping. From our Make-UR-Bear Factory and Old Time Photo Studio to our family-sized arcade and live bear habitat, there’s something for guests of all ages to enjoy.

We take pride in our commitment to offering a diverse selection of high-quality products. Whether you’re in search of jewelry, apparel, or home decor, our collections are curated to ensure you find something to cherish.

At Three Bears General Store, we consider ourselves more than just a place to shop; we’re a destination ingrained in the community fabric of Pigeon Forge. Our promise to you is simple: to provide an unforgettable experience each time you visit. You’re not just customers; you’re part of our family story.